Rachel Chaplin
Marketing Portfolio
Digtal marketing strategist
Graphic & Website design
social media &
content creation
Photography
Digital marketing
campaigns
I am a Digital Marketing Strategist specializing in social media & graphic design.
I’m fascinated by the way arts & media can be used to promote different causes. This led
me to pursue a career in communications.
I see creativity in every part of my life. I’m a lifelong artist, musician, and enthusiast for
strategic marketing.
About Me
Canva
Adobe Suite
Photoshop
Illustrator
InDesign
Lightroom
Microsoft 355
Word
Excel
Powerpoint
Capcut
Figma
Salesforce
Wordpress
Squarespace
Monday.com
Constant Contact
Mailchimp
Digital Marketing
Social Media Management
Content Creation
Copywriting & Editing
Graphic Design
Email Marketing
Project Management
Event Coordination
Softwares
Skills
Social Media & video Content Creation
Film Shoot
Behind-The-Scenes
Film Competition Promo
Garden Transformation
When creating video content, I keep an eye on trends and lead with my imagination. Video is a great format to add fun and liveliness to your feed,
and to connect with audiences on a human level.
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Instagram & Facebook
Butterflies in
your Garden
This client, a native gardening company,
wanted to kick off the summer season
with an informative carousel post about
native butterfly species in the Southern
Piedmont region.
Digital Marketing
campaign: Plant sale
My client had an idea for a digital marketing campaign to
promote a series of native plant pop-up sales. This campaign
included social media posts, a poster, and an email newsletter.
I focused on sourcing quality images for each of the events. I
then created a social media graphic for each location,
highlighting the dates, times, and company logos.
The resulting images were designed to suit the client's modern
organic branding.
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Website & brand design
Cultural Culinary Tours is an LA-based food tour business that aims to unite people through sharing cuisine. Guests are guided through a curated
walking tour to well-loved Persian restaurants in the Tehrangeles area of Westwood, the heart of LA’s Persian community.
I designed a logo, branding, and Squarespace website. The client wanted a bright and colorful design, inspired by the vibrance and textures found
in a market in Tehran, Iran. The website provides tour information and allows guests to make online reservations. the client requested summer
colors, modern type, and lively photography that communicates a sense of fun. Bright saffron red harmonized with sunny yellow and cobalt blue
were the keys to this colorful design.
photography
Here I’ve captured moments at
corporate events, seminars,
and film shoots.